Your name is the primary way people find you. A readable name on your art work is one of the best marketing tools you have. USE IT! If people like your work and can read your name, it gives them a chance to find you on the web. If they can’t read your name, …
I have found that success is in the follow through. Much like golf, you can have great equipment and make great contact with the ball, but if you have a poor follow through with your swing, your shot won’t be so good. The same is true in art sales. You can have a great marketing …
If you want to build long term success, read this short article written by Aletta de Wal, because, as she states, “we listen for a sale rather than build relationships”. Beginning of Article One of the most frequent complaints I hear from artists is that people browsing say they like their art, but then don’t …
Here is an excellent article on making the most of your art shows. http://www.artbusiness.com/career.html We use shows as an opportunity to meet new people and expand Kay’s art career. We are always looking for new students for her pastel workshops. During art shows, we talk about Kay’s art and give people something to remember us …
The best marketing magazine that I subscribe to is SUCCESS. This magazine is chock full of real world marketing and sales ideas plus you get a free CD every month inside the magazine. I usually listen to the CD when I’m out posting fliers for Kay’s pastel workshops or stopping by art galleries to visit …